Apple iPhone 17 sales in the United Kingdom
The iPhone 17 sold 7.3% fewer units in the United Kingdom in May 2026 than a month earlier. It has no predecessor generation that can be measured over the same post-launch window, so this page tracks month-over-month sell-through only. Figures come from Counterpoint's UK carrier and retail panel.
- Latest month (May 2026)
- -7.3%MoM
- Share of UK market
- UK launch
- 19 Sep 2025
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Sales volume
Sell-through in the United Kingdom. Growth rates are open; unit volumes and share of the UK smartphone market require an account.
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of UK market |
|---|---|---|---|
| May 2026 | -7.3% | ||
| Apr 2026 | -8.9% | ||
| Mar 2026 | -4.4% |
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Questions & answers
Common questions about iPhone 17 sales in the United Kingdom.
Are iPhone 17 sales in the UK growing?
Volumes have fallen steadily. After a 4.4% drop in March 2026, sales eased 8.9% in April 2026 and a further 7.3% in May 2026, the most recent closed month.
When did the iPhone 17 launch in the United Kingdom?
The iPhone 17 went on sale in the United Kingdom on 19 September 2025.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.