Apple iPhone 17 sales in Italy
Over its first five months on sale in Italy, the iPhone 17 sold 15.8% more units than the iPhone 16 did across the same post-launch window, reversing the iPhone 16's generational decline. Sell-through figures below come from Counterpoint's Italy carrier and retail panel.
- vs iPhone 16 (first 5 months)
- +15.8%
- Latest month (Jun 2026)
- -16.1%MoM
- Share of Italy market
- Italy launch
- 1 Sep 2025
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Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
iPhone generation comparison
The last three iPhone generations in Italy, measured over the same window: the first five months on sale from each model's Italy launch date. Growth is against the preceding generation over its own first five months.
| Model | Italy launch | Units (first 5 months) | YoY | Share of Italy market |
|---|---|---|---|---|
| iPhone 17 | 1 Sep 2025 | +15.8% | ||
| iPhone 16 | 1 Sep 2024 | -11.2% | ||
| iPhone 15 | 1 Sep 2023 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| Jun 2026 | -16.1% | ||
| May 2026 | +19.8% | ||
| Apr 2026 | -15.5% |
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Questions & answers
Common questions about iPhone 17 sales in Italy.
When did the iPhone 17 launch in Italy?
The iPhone 17 first sold in Italy in the week of 1 September 2025, in line with recent generations: the iPhone 16 first sold in the week of 1 September 2024 and the iPhone 15 first sold in the week of 1 September 2023.
Are iPhone 17 sales in Italy still growing?
After a 15.5% drop in April 2026, sales rebounded 19.8% in May 2026 and fell 16.1% in June 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.