Apple iPhone 17 sales in Japan
Over its first five months on sale in Japan, the iPhone 17 sold 57.6% more units than the iPhone 16 did across the same post-launch window, extending the iPhone 16's generational gain. Sell-through figures below come from Counterpoint's Japan carrier and retail panel.
- vs iPhone 16 (first 5 months)
- +57.6%
- Latest month (Jul 2026)
- +39.8%MoM
- Share of Japan market
- Japan launch
- 19 Sep 2025
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
iPhone generation comparison
The last four iPhone generations in Japan, measured over the same window: the first five months on sale from each model's Japan launch date. Growth is against the preceding generation over its own first five months.
| Model | Japan launch | Units (first 5 months) | YoY | Share of Japan market |
|---|---|---|---|---|
| iPhone 17 | 19 Sep 2025 | +57.6% | ||
| iPhone 16 | 20 Sep 2024 | +42.1% | ||
| iPhone 15 | 22 Sep 2023 | +47.6% | ||
| iPhone 14 | 16 Sep 2022 | — |
Monthly sales
The three most recent closed months. Data through Jul 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| Jul 2026 | +39.8% | ||
| Jun 2026 | -20.1% | ||
| May 2026 | +6.0% |
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Questions & answers
Common questions about iPhone 17 sales in Japan.
When did the iPhone 17 launch in Japan?
The iPhone 17 went on sale in Japan on 19 September 2025, in line with recent generations: the iPhone 16 arrived on 20 September 2024 and the iPhone 15 arrived on 22 September 2023.
Are iPhone 17 sales in Japan still growing?
Volumes have been choppy since launch. After a 6.0% rise in May 2026, sales fell 20.1% in June 2026 and rebounded 39.8% in July 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.