Apple iPhone 15 sales in Japan
Over its first five months on sale in Japan, the iPhone 15 sold 47.6% more units than the iPhone 14 did across the same post-launch window. Sell-through figures below come from Counterpoint's Japan carrier and retail panel.
- vs iPhone 14 (first 5 months)
- +47.6%
- Latest month (Jul 2026)
- -22.0%MoM
- Share of Japan market
- Japan launch
- 22 Sep 2023
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
iPhone generation comparison
The last two iPhone generations in Japan, measured over the same window: the first five months on sale from each model's Japan launch date. Growth is against the preceding generation over its own first five months.
| Model | Japan launch | Units (first 5 months) | YoY | Share of Japan market |
|---|---|---|---|---|
| iPhone 15 | 22 Sep 2023 | +47.6% | ||
| iPhone 14 | 16 Sep 2022 | — |
Monthly sales
The three most recent closed months. Data through Jul 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| Jul 2026 | -22.0% | ||
| Jun 2026 | -56.5% | ||
| May 2026 | -7.9% |
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Questions & answers
Common questions about iPhone 15 sales in Japan.
When did the iPhone 15 launch in Japan?
The iPhone 15 went on sale in Japan on 22 September 2023, in line with recent generations: the iPhone 14 arrived on 16 September 2022.
Are iPhone 15 sales in Japan still growing?
Volumes have fallen steadily. After a 7.9% drop in May 2026, sales fell 56.5% in June 2026 and a further 22.0% in July 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.