Apple iPhone 16 sales in Japan
Over its first five months on sale in Japan, the iPhone 16 sold 42.1% more units than the iPhone 15 did across the same post-launch window, extending the iPhone 15's generational gain. Sell-through figures below come from Counterpoint's Japan carrier and retail panel.
- vs iPhone 15 (first 5 months)
- +42.1%
- Latest month (Jul 2026)
- +139.3%MoM
- Share of Japan market
- Japan launch
- 20 Sep 2024
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
iPhone generation comparison
The last three iPhone generations in Japan, measured over the same window: the first five months on sale from each model's Japan launch date. Growth is against the preceding generation over its own first five months.
| Model | Japan launch | Units (first 5 months) | YoY | Share of Japan market |
|---|---|---|---|---|
| iPhone 16 | 20 Sep 2024 | +42.1% | ||
| iPhone 15 | 22 Sep 2023 | +47.6% | ||
| iPhone 14 | 16 Sep 2022 | — |
Monthly sales
The three most recent closed months. Data through Jul 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| Jul 2026 | +139.3% | ||
| Jun 2026 | -65.1% | ||
| May 2026 | -38.9% |
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Questions & answers
Common questions about iPhone 16 sales in Japan.
When did the iPhone 16 launch in Japan?
The iPhone 16 went on sale in Japan on 20 September 2024, in line with recent generations: the iPhone 15 arrived on 22 September 2023 and the iPhone 14 arrived on 16 September 2022.
Are iPhone 16 sales in Japan still growing?
Volumes have been choppy since launch. After a steep 38.9% drop in May 2026, sales fell 65.1% in June 2026 and rebounded 139.3% in July 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.