Apple iPhone 16 sales in China
Over its first five months on sale in China, the iPhone 16 sold 38.9% fewer units than the iPhone 15 did across the same post-launch window, extending the iPhone 15's generational decline. Sell-through figures below come from Counterpoint's China carrier and retail panel.
- vs iPhone 15 (first 5 months)
- -38.9%
- Latest month (Jul 2026)
- -6.1%MoM
- Share of China market
- China launch
- 20 Sep 2024
Register now and get access to a complimentary report while remaining up-to-date on our research
Sales volume
Sell-through in China. Growth rates are open; unit volumes and share of China smartphone market require an account.
iPhone generation comparison
The last three iPhone generations in China, measured over the same window: the first five months on sale from each model's China launch date. Growth is against the preceding generation over its own first five months.
| Model | China launch | Units (first 5 months) | YoY | Share of China market |
|---|---|---|---|---|
| iPhone 16 | 20 Sep 2024 | -38.9% | ||
| iPhone 15 | 22 Sep 2023 | -21.8% | ||
| iPhone 14 | 16 Sep 2022 | — |
Monthly sales
The three most recent closed months. Data through Jul 2026 · updated periodically.
| Month | Units | MoM | Share of China market |
|---|---|---|---|
| Jul 2026 | -6.1% | ||
| Jun 2026 | -0.3% | ||
| May 2026 | +38.5% |
Industry-leading accuracy and reliability, delivered fast.
Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
Learn More
Questions & answers
Common questions about iPhone 16 sales in China.
When did the iPhone 16 launch in China?
The iPhone 16 went on sale in China on 20 September 2024, in line with recent generations: the iPhone 15 arrived on 22 September 2023 and the iPhone 14 arrived on 16 September 2022.
Are iPhone 16 sales in China still growing?
Volumes have been choppy since launch. After a steep 38.5% rise in May 2026, sales eased 0.3% in June 2026 and a further 6.1% in July 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.