Apple iPhone 16 sales in the United States

Over its first five months on sale in the United States, the iPhone 16 sold 0.9% fewer units than the iPhone 15 did across the same post-launch window, extending the iPhone 15's generational decline. Sell-through figures below come from Counterpoint's US carrier and retail panel.

Sell-through unitsCarrier + retail panel
vs iPhone 15 (first 5 months)
-0.9%
Latest month (Jul 2026)
+3.2%MoM
Share of US market
US launch
20 Sep 2024
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Sales volume

Sell-through in the United States. Growth rates are open; unit volumes and share of the US smartphone market require an account.

iPhone generation comparison

The last three iPhone generations in the United States, measured over the same window: the first five months on sale from each model's US launch date. Growth is against the preceding generation over its own first five months.

ModelUS launchUnits (first 5 months)YoYShare of US market
iPhone 1620 Sep 2024-0.9%
iPhone 1522 Sep 2023-9.2%
iPhone 1416 Sep 2022—

Monthly sales

The three most recent closed months. Data through Jul 2026 · updated periodically.

MonthUnitsMoMShare of US market
Jul 2026+3.2%
Jun 2026+24.5%
May 2026+7.9%
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.

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Questions & answers

Common questions about iPhone 16 sales in the United States.

When did the iPhone 16 launch in the United States?

The iPhone 16 went on sale in the United States on 20 September 2024, in line with recent generations: the iPhone 15 arrived on 22 September 2023 and the iPhone 14 arrived on 16 September 2022.

Are iPhone 16 sales in the US still growing?

Volumes have grown steadily. After a 7.9% rise in May 2026, sales added 24.5% in June 2026 and a further 3.2% in July 2026, the most recent closed month.

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Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.

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