Smartphone sales in the United States
Counterpoint tracks sell-through for 33 smartphone models from 3 brands in the United States, with data through Jul 2026. Of the 28 models with a generation comparison, 11 are selling ahead of their predecessor over the same launch window.
- Models tracked
- 33
- Brands
- 3
- Ahead of predecessor
- 11 of 28
- Data through
- Jul 2026
Samsung
20 models in the United States.
Samsung Galaxy A37-53.8% vs previous generationSamsung Galaxy S26-33.5% vs previous generationSamsung Galaxy S25 FE-30.4% vs previous generationSamsung Galaxy A17+6.0% vs previous generationSamsung Galaxy Z Flip 7-30.3% vs previous generationSamsung Galaxy Z Fold 7+36.6% vs previous generationSamsung Galaxy A36+82.7% vs previous generationSamsung Galaxy S25+9.9% vs previous generationSamsung Galaxy S25 Plus+4.9% vs previous generationSamsung Galaxy S25 Ultra-9.6% vs previous generationSamsung Galaxy A16-5.5% vs previous generationSamsung Galaxy Z Flip 6-17.4% vs previous generationSamsung Galaxy Z Fold 6-12.4% vs previous generationSamsung Galaxy S24-10.2% vs previous generationSamsung Galaxy A15+96.3% vs previous generationSamsung Galaxy Z Flip 5-46.0% vs previous generationSamsung Galaxy Z Fold 5-48.7% vs previous generationSamsung Galaxy A54+0.4% vs previous generationSamsung Galaxy S23-20.9% vs previous generationSamsung Galaxy A14-44.0% vs previous generation
Apple
10 models in the United States.
Apple iPhone 17+7.7% vs previous generationApple iPhone 17 Pro+11.6% vs previous generationApple iPhone 17 Pro Max+7.3% vs previous generationApple iPhone 16-0.9% vs previous generationApple iPhone 16 PlusMonthly data through May 2026Apple iPhone 16 ProMonthly data through May 2026Apple iPhone 16 Pro MaxMonthly data through May 2026Apple iPhone 15-9.2% vs previous generationApple iPhone 16eMonthly data through May 2026Apple iPhone AirMonthly data through May 2026
3 models in the United States.