Apple iPhone 15 sales in the United States
Over its first five months on sale in the United States, the iPhone 15 sold 9.2% fewer units than the iPhone 14 did across the same post-launch window. Sell-through figures below come from Counterpoint's US carrier and retail panel.
- vs iPhone 14 (first 5 months)
- -9.2%
- Latest month (Jul 2026)
- +20.8%MoM
- Share of US market
- US launch
- 22 Sep 2023
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Sales volume
Sell-through in the United States. Growth rates are open; unit volumes and share of the US smartphone market require an account.
iPhone generation comparison
The last two iPhone generations in the United States, measured over the same window: the first five months on sale from each model's US launch date. Growth is against the preceding generation over its own first five months.
| Model | US launch | Units (first 5 months) | YoY | Share of US market |
|---|---|---|---|---|
| iPhone 15 | 22 Sep 2023 | -9.2% | ||
| iPhone 14 | 16 Sep 2022 | — |
Monthly sales
The three most recent closed months. Data through Jul 2026 · updated periodically.
| Month | Units | MoM | Share of US market |
|---|---|---|---|
| Jul 2026 | +20.8% | ||
| Jun 2026 | -21.6% | ||
| May 2026 | -19.5% |
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Questions & answers
Common questions about iPhone 15 sales in the United States.
When did the iPhone 15 launch in the United States?
The iPhone 15 went on sale in the United States on 22 September 2023, in line with recent generations: the iPhone 14 arrived on 16 September 2022.
Are iPhone 15 sales in the US still growing?
Volumes have been choppy since launch. After a 19.5% drop in May 2026, sales fell 21.6% in June 2026 and rebounded 20.8% in July 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.