Apple smartphone sales in the United States
Counterpoint tracks sell-through for 10 Apple models in the United States. Each page carries monthly growth and, where a predecessor exists, a generation comparison over the same launch window.
Apple models
Apple iPhone 17+7.7% vs previous generationApple iPhone 17 Pro+11.6% vs previous generationApple iPhone 17 Pro Max+7.3% vs previous generationApple iPhone 16-0.9% vs previous generationApple iPhone 16 PlusMonthly data through May 2026Apple iPhone 16 ProMonthly data through May 2026Apple iPhone 16 Pro MaxMonthly data through May 2026Apple iPhone 15-9.2% vs previous generationApple iPhone 16eMonthly data through May 2026Apple iPhone AirMonthly data through May 2026
Apple in other markets
Western Europe9 modelsChina8 modelsJapan7 modelsBrazil6 modelsCanada6 modelsAustralia5 modelsGermany5 modelsFrance5 modelsIndia5 modelsTurkey5 modelsSpain4 modelsItaly4 modelsMexico4 modelsRussia4 modelsSaudi Arabia4 modelsThailand4 modelsUnited Arab Emirates3 modelsIndonesia3 modelsSouth Korea3 modelsMalaysia3 modelsUnited Kingdom3 modelsVietnam3 modelsNetherlands2 modelsPhilippines2 modelsQatar1 modelSouth Africa1 model