Apple smartphone sales in Western Europe
Counterpoint tracks sell-through for 9 Apple models in Western Europe. Each page carries monthly growth and, where a predecessor exists, a generation comparison over the same launch window.
Apple models
Apple iPhone 17+24.4% vs previous generationApple iPhone 17 Pro-12.3% vs previous generationApple iPhone 17 Pro Max-0.4% vs previous generationApple iPhone 16Monthly data through May 2026Apple iPhone 16 PlusMonthly data through May 2026Apple iPhone 16 ProMonthly data through May 2026Apple iPhone 16 Pro MaxMonthly data through May 2026Apple iPhone 16eMonthly data through May 2026Apple iPhone AirMonthly data through May 2026
Apple in other markets
United States10 modelsChina8 modelsJapan7 modelsBrazil6 modelsCanada6 modelsAustralia5 modelsGermany5 modelsFrance5 modelsIndia5 modelsTurkey5 modelsSpain4 modelsItaly4 modelsMexico4 modelsRussia4 modelsSaudi Arabia4 modelsThailand4 modelsUnited Arab Emirates3 modelsIndonesia3 modelsSouth Korea3 modelsMalaysia3 modelsUnited Kingdom3 modelsVietnam3 modelsNetherlands2 modelsPhilippines2 modelsQatar1 modelSouth Africa1 model