Apple iPhone 17 Pro sales in Western Europe
Over its first six months on sale in Western Europe, the iPhone 17 Pro sold 12.3% fewer units than the iPhone 16 Pro did across the same post-launch window. Sell-through figures below come from Counterpoint's Western Europe carrier and retail panel.
- vs iPhone 16 Pro (first 6 months)
- -12.3%
- Latest month (May 2026)
- -7.2%MoM
- Share of Western Europe market
- Western Europe launch
- 19 Sep 2025
Register now and get access to a complimentary report while remaining up-to-date on our research
Sales volume
Sell-through in Western Europe. Growth rates are open; unit volumes and share of Western Europe smartphone market require an account.
iPhone 17 Pro generation comparison
The last two iPhone 17 Pro generations in Western Europe, measured over the same window: the first six months on sale from each model's Western Europe launch date. Growth is against the preceding generation over its own first six months.
| Model | Western Europe launch | Units (first 6 months) | YoY | Share of Western Europe market |
|---|---|---|---|---|
| iPhone 17 Pro | 19 Sep 2025 | -12.3% | ||
| iPhone 16 Pro | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Western Europe market |
|---|---|---|---|
| May 2026 | -7.2% | ||
| Apr 2026 | -7.6% | ||
| Mar 2026 | -5.5% |
Industry-leading accuracy and reliability, delivered fast.
Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
Learn More
Questions & answers
Common questions about iPhone 17 Pro sales in Western Europe.
When did the iPhone 17 Pro launch in Western Europe?
The iPhone 17 Pro went on sale in Western Europe on 19 September 2025, in line with recent generations: the iPhone 16 Pro arrived on 20 September 2024.
Are iPhone 17 Pro sales in Western Europe still growing?
Volumes have fallen steadily. After a 5.5% drop in March 2026, sales eased 7.6% in April 2026 and a further 7.2% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.