Smartphone sales in Western Europe
Counterpoint tracks sell-through for 37 smartphone models from 5 brands in Western Europe, with data through May 2026. Of the 28 models with a generation comparison, 9 are selling ahead of their predecessor over the same launch window.
- Models tracked
- 37
- Brands
- 5
- Ahead of predecessor
- 9 of 28
- Data through
- May 2026
Samsung
13 models in Western Europe.
Samsung Galaxy S25 FE-14.0% vs previous generationSamsung Galaxy A17-14.8% vs previous generationSamsung Galaxy A17 4G-46.1% vs previous generationSamsung Galaxy Z Flip 7-34.5% vs previous generationSamsung Galaxy Z Fold 7+1.5% vs previous generationSamsung Galaxy S25 EdgeMonthly data through May 2026Samsung Galaxy A36-5.8% vs previous generationSamsung Galaxy A56+14.9% vs previous generationSamsung Galaxy S25-12.3% vs previous generationSamsung Galaxy S25 Plus+7.1% vs previous generationSamsung Galaxy S25 Ultra-13.5% vs previous generationSamsung Galaxy S24Monthly data through May 2026Samsung Galaxy Xcover 7 ProMonthly data through May 2026
Apple
9 models in Western Europe.
Apple iPhone 17+24.4% vs previous generationApple iPhone 17 Pro-12.3% vs previous generationApple iPhone 17 Pro Max-0.4% vs previous generationApple iPhone 16Monthly data through May 2026Apple iPhone 16 PlusMonthly data through May 2026Apple iPhone 16 ProMonthly data through May 2026Apple iPhone 16 Pro MaxMonthly data through May 2026Apple iPhone 16eMonthly data through May 2026Apple iPhone AirMonthly data through May 2026
Redmi
7 models in Western Europe.
Redmi Note 15 4G-60.7% vs previous generationRedmi Note 15 Pro-43.1% vs previous generationRedmi Note 15-7.0% vs previous generationRedmi Note 15 Pro Plus-62.4% vs previous generationRedmi 15 4G-23.0% vs previous generationRedmi 15C 4G-54.5% vs previous generationRedmi A5 4G-14.9% vs previous generation
Poco
5 models in Western Europe.
Xiaomi
3 models in Western Europe.