Google Pixel 10 sales in Western Europe
Over its first six months on sale in Western Europe, the Pixel 10 sold 24.6% fewer units than the Pixel 9 did across the same post-launch window. Sell-through figures below come from Counterpoint's Western Europe carrier and retail panel.
- vs Pixel 9 (first 6 months)
- -24.6%
- Latest month (Jun 2026)
- -30.4%MoM
- Share of Western Europe market
- Western Europe launch
- 1 Aug 2025
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Sales volume
Sell-through in Western Europe. Growth rates are open; unit volumes and share of Western Europe smartphone market require an account.
Pixel generation comparison
The last two Pixel generations in Western Europe, measured over the same window: the first six months on sale from each model's Western Europe launch date. Growth is against the preceding generation over its own first six months.
| Model | Western Europe launch | Units (first 6 months) | YoY | Share of Western Europe market |
|---|---|---|---|---|
| Pixel 10 | 1 Aug 2025 | -24.6% | ||
| Pixel 9 | 1 Aug 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Western Europe market |
|---|---|---|---|
| Jun 2026 | -30.4% | ||
| May 2026 | +76.7% | ||
| Apr 2026 | -31.4% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Pixel 10 sales in Western Europe.
How did Pixel 10 sales in Western Europe compare with the Pixel 9?
Over its first six months on sale, the Pixel 10 sold 24.6% fewer units in Western Europe than the Pixel 9 did over the same post-launch window.
When did the Pixel 10 launch in Western Europe?
The Pixel 10 went on sale in Western Europe on 1 August 2025, in line with recent generations: the Pixel 9 arrived on 1 August 2024.
Are Pixel 10 sales in Western Europe still growing?
Volumes have been choppy since launch. After a steep 31.4% drop in April 2026, sales rebounded 76.7% in May 2026 and fell 30.4% in June 2026, the most recent closed month.
How do I see Pixel 10 unit volumes for Western Europe?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of Western Europe smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.