Google Pixel 10 sales in North America
Over its first six months on sale in North America, the Pixel 10 sold 15.2% more units than the Pixel 9 did across the same post-launch window. Sell-through figures below come from Counterpoint's North America carrier and retail panel.
- vs Pixel 9 (first 6 months)
- +15.2%
- Latest month (Jun 2026)
- -9.7%MoM
- Share of North America market
- North America launch
- 1 Aug 2025
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Sales volume
Sell-through in North America. Growth rates are open; unit volumes and share of North America smartphone market require an account.
Pixel generation comparison
The last two Pixel generations in North America, measured over the same window: the first six months on sale from each model's North America launch date. Growth is against the preceding generation over its own first six months.
| Model | North America launch | Units (first 6 months) | YoY | Share of North America market |
|---|---|---|---|---|
| Pixel 10 | 1 Aug 2025 | +15.2% | ||
| Pixel 9 | 1 Aug 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of North America market |
|---|---|---|---|
| Jun 2026 | -9.7% | ||
| May 2026 | -8.7% | ||
| Apr 2026 | -2.5% |
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Questions & answers
Common questions about Pixel 10 sales in North America.
How did Pixel 10 sales in North America compare with the Pixel 9?
Over its first six months on sale, the Pixel 10 sold 15.2% more units in North America than the Pixel 9 did over the same post-launch window.
When did the Pixel 10 launch in North America?
The Pixel 10 went on sale in North America on 1 August 2025, in line with recent generations: the Pixel 9 arrived on 1 August 2024.
Are Pixel 10 sales in North America still growing?
Volumes have fallen steadily. After a 2.5% drop in April 2026, sales eased 8.7% in May 2026 and a further 9.7% in June 2026, the most recent closed month.
How do I see Pixel 10 unit volumes for North America?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of North America smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.