Google Pixel 10 sales in Japan
Over its first five months on sale in Japan, the Pixel 10 sold 23.8% more units than the Pixel 9 did across the same post-launch window, reversing the Pixel 9's generational decline. Sell-through figures below come from Counterpoint's Japan carrier and retail panel.
- vs Pixel 9 (first 5 months)
- +23.8%
- Latest month (Jul 2026)
- -8.3%MoM
- Share of Japan market
- Japan launch
- 25 Aug 2025
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
Pixel generation comparison
The last four Pixel generations in Japan, measured over the same window: the first five months on sale from each model's Japan launch date. Growth is against the preceding generation over its own first five months.
| Model | Japan launch | Units (first 5 months) | YoY | Share of Japan market |
|---|---|---|---|---|
| Pixel 10 | 25 Aug 2025 | +23.8% | ||
| Pixel 9 | 22 Aug 2024 | -58.5% | ||
| Pixel 8 | 12 Oct 2023 | +3.1% | ||
| Pixel 7 | 13 Oct 2022 | — |
Monthly sales
The three most recent closed months. Data through Jul 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| Jul 2026 | -8.3% | ||
| Jun 2026 | -91.4% | ||
| May 2026 | +63.7% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Pixel 10 sales in Japan.
When did the Pixel 10 launch in Japan?
The Pixel 10 went on sale in Japan on 25 August 2025, in line with recent generations: the Pixel 9 arrived on 22 August 2024 and the Pixel 8 arrived on 12 October 2023.
Are Pixel 10 sales in Japan still growing?
Volumes have been choppy since launch. After a steep 63.7% rise in May 2026, sales fell 91.4% in June 2026 and eased 8.3% in July 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.