Google Pixel 10 sales in the United Kingdom
Over its first five months on sale in the United Kingdom, the Pixel 10 sold 50.6% more units than the Pixel 9 did across the same post-launch window, reversing the Pixel 9's generational decline. Sell-through figures below come from Counterpoint's UK carrier and retail panel.
- vs Pixel 9 (first 5 months)
- +50.6%
- Latest month (Jun 2026)
- -24.7%MoM
- Share of UK market
- UK launch
- 1 Sep 2025
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Sales volume
Sell-through in the United Kingdom. Growth rates are open; unit volumes and share of the UK smartphone market require an account.
Pixel generation comparison
The last three Pixel generations in the United Kingdom, measured over the same window: the first five months on sale from each model's UK launch date. Growth is against the preceding generation over its own first five months.
| Model | UK launch | Units (first 5 months) | YoY | Share of UK market |
|---|---|---|---|---|
| Pixel 10 | 1 Sep 2025 | +50.6% | ||
| Pixel 9 | 1 Aug 2024 | -0.7% | ||
| Pixel 8 | 1 Oct 2023 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of UK market |
|---|---|---|---|
| Jun 2026 | -24.7% | ||
| May 2026 | -7.9% | ||
| Apr 2026 | -27.2% |
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Questions & answers
Common questions about Pixel 10 sales in the United Kingdom.
When did the Pixel 10 launch in the United Kingdom?
The Pixel 10 first sold in the United Kingdom in the week of 1 September 2025, roughly a month later in the calendar than recent generations: the Pixel 9 first sold in the week of 1 August 2024 and the Pixel 8 first sold in the week of 1 October 2023.
Are Pixel 10 sales in the UK still growing?
Volumes have fallen steadily. After a steep 27.2% drop in April 2026, sales eased 7.9% in May 2026 and fell 24.7% in June 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.