Smartphone sales in the United Kingdom
Counterpoint tracks sell-through for 21 smartphone models from 4 brands in the United Kingdom, with data through Jun 2026. Of the 15 models with a generation comparison, 6 are selling ahead of their predecessor over the same launch window.
- Models tracked
- 21
- Brands
- 4
- Ahead of predecessor
- 6 of 15
- Data through
- Jun 2026
Samsung
16 models in the United Kingdom.
Samsung Galaxy A57+100.6% vs previous generationSamsung Galaxy S25 FE-53.4% vs previous generationSamsung Galaxy A17-13.4% vs previous generationSamsung Galaxy Z Flip 7+15.0% vs previous generationSamsung Galaxy A36-1.2% vs previous generationSamsung Galaxy A56-7.4% vs previous generationSamsung Galaxy S25Monthly data through May 2026Samsung Galaxy S25 PlusMonthly data through May 2026Samsung Galaxy S25 UltraMonthly data through May 2026Samsung Galaxy A16-72.7% vs previous generationSamsung Galaxy Z Flip 6-24.8% vs previous generationSamsung Galaxy Z Fold 6-9.2% vs previous generationSamsung Galaxy A35-22.2% vs previous generationSamsung Galaxy A55-43.6% vs previous generationSamsung Galaxy S24+204.1% vs previous generationSamsung Galaxy A15+1.2% vs previous generation
Apple
3 models in the United Kingdom.
1 model in the United Kingdom.
Xiaomi
1 model in the United Kingdom.