Google Pixel 10 Pro sales in the United Kingdom
Over its first six months on sale in the United Kingdom, the Pixel 10 Pro sold 5.2% fewer units than the Pixel 9 Pro did across the same post-launch window. Sell-through figures below come from Counterpoint's UK carrier and retail panel.
- vs Pixel 9 Pro (first 6 months)
- -5.2%
- Latest month (Jun 2026)
- -23.2%MoM
- Share of UK market
- UK launch
- 1 Aug 2025
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Sales volume
Sell-through in the United Kingdom. Growth rates are open; unit volumes and share of the UK smartphone market require an account.
Pixel 10 Pro generation comparison
The last two Pixel 10 Pro generations in the United Kingdom, measured over the same window: the first six months on sale from each model's UK launch date. Growth is against the preceding generation over its own first six months.
| Model | UK launch | Units (first 6 months) | YoY | Share of UK market |
|---|---|---|---|---|
| Pixel 10 Pro | 1 Aug 2025 | -5.2% | ||
| Pixel 9 Pro | 1 Aug 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of UK market |
|---|---|---|---|
| Jun 2026 | -23.2% | ||
| May 2026 | -44.8% | ||
| Apr 2026 | -8.0% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Pixel 10 Pro sales in the United Kingdom.
How did Pixel 10 Pro sales in the UK compare with the Pixel 9 Pro?
Over its first six months on sale, the Pixel 10 Pro sold 5.2% fewer units in the United Kingdom than the Pixel 9 Pro did over the same post-launch window.
When did the Pixel 10 Pro launch in the United Kingdom?
The Pixel 10 Pro went on sale in the United Kingdom on 1 August 2025, in line with recent generations: the Pixel 9 Pro arrived on 1 August 2024.
Are Pixel 10 Pro sales in the UK still growing?
Volumes have fallen steadily. After a 8.0% drop in April 2026, sales fell 44.8% in May 2026 and a further 23.2% in June 2026, the most recent closed month.
How do I see Pixel 10 Pro unit volumes for the UK?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the UK smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.