Honor Magic 8 Lite sales in Western Europe

Over its first six months on sale in Western Europe, the Magic 8 Lite sold 107.0% more units than the Magic 7 Lite did across the same post-launch window. Sell-through figures below come from Counterpoint's Western Europe carrier and retail panel.

Sell-through unitsCarrier + retail panel
vs Magic 7 Lite (first 6 months)
+107.0%
Latest month (Jun 2026)
-27.8%MoM
Share of Western Europe market
Western Europe launch
1 Dec 2025
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Sales volume

Sell-through in Western Europe. Growth rates are open; unit volumes and share of Western Europe smartphone market require an account.

Magic 8 Lite generation comparison

The last two Magic 8 Lite generations in Western Europe, measured over the same window: the first six months on sale from each model's Western Europe launch date. Growth is against the preceding generation over its own first six months.

ModelWestern Europe launchUnits (first 6 months)YoYShare of Western Europe market
Magic 8 Lite1 Dec 2025+107.0%
Magic 7 Lite1 Dec 2024—

Monthly sales

The three most recent closed months. Data through Jun 2026 · updated periodically.

MonthUnitsMoMShare of Western Europe market
Jun 2026-27.8%
May 2026+15.4%
Apr 2026-11.2%
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.

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Questions & answers

Common questions about Magic 8 Lite sales in Western Europe.

How did Magic 8 Lite sales in Western Europe compare with the Magic 7 Lite?

Over its first six months on sale, the Magic 8 Lite sold 107.0% more units in Western Europe than the Magic 7 Lite did over the same post-launch window.

When did the Magic 8 Lite launch in Western Europe?

The Magic 8 Lite went on sale in Western Europe on 1 December 2025, in line with recent generations: the Magic 7 Lite arrived on 1 December 2024.

Are Magic 8 Lite sales in Western Europe still growing?

Volumes have been choppy since launch. After a 11.2% drop in April 2026, sales rebounded 15.4% in May 2026 and fell 27.8% in June 2026, the most recent closed month.

How do I see Magic 8 Lite unit volumes for Western Europe?

Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of Western Europe smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.

What is the difference between sell-in and sell-through?

Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.

Talk to us about Western Europe · Honor · Magic 8 Lite

Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.

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