Honor Magic 8 Lite sales in Eastern Europe
Over its first six months on sale in Eastern Europe, the Magic 8 Lite sold 16.6% fewer units than the Magic 7 Lite did across the same post-launch window. Sell-through figures below come from Counterpoint's Eastern Europe carrier and retail panel.
- vs Magic 7 Lite (first 6 months)
- -16.6%
- Latest month (Jun 2026)
- +1.0%MoM
- Share of Eastern Europe market
- Eastern Europe launch
- 1 Dec 2025
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Sales volume
Sell-through in Eastern Europe. Growth rates are open; unit volumes and share of Eastern Europe smartphone market require an account.
Magic 8 Lite generation comparison
The last two Magic 8 Lite generations in Eastern Europe, measured over the same window: the first six months on sale from each model's Eastern Europe launch date. Growth is against the preceding generation over its own first six months.
| Model | Eastern Europe launch | Units (first 6 months) | YoY | Share of Eastern Europe market |
|---|---|---|---|---|
| Magic 8 Lite | 1 Dec 2025 | -16.6% | ||
| Magic 7 Lite | 1 Dec 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Eastern Europe market |
|---|---|---|---|
| Jun 2026 | +1.0% | ||
| May 2026 | -33.4% | ||
| Apr 2026 | +70.1% |
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Questions & answers
Common questions about Magic 8 Lite sales in Eastern Europe.
How did Magic 8 Lite sales in Eastern Europe compare with the Magic 7 Lite?
Over its first six months on sale, the Magic 8 Lite sold 16.6% fewer units in Eastern Europe than the Magic 7 Lite did over the same post-launch window.
When did the Magic 8 Lite launch in Eastern Europe?
The Magic 8 Lite went on sale in Eastern Europe on 1 December 2025, in line with recent generations: the Magic 7 Lite arrived on 1 December 2024.
Are Magic 8 Lite sales in Eastern Europe still growing?
Volumes have been choppy since launch. After a steep 70.1% rise in April 2026, sales fell 33.4% in May 2026 and rebounded 1.0% in June 2026, the most recent closed month.
How do I see Magic 8 Lite unit volumes for Eastern Europe?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of Eastern Europe smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.