Apple iPhone 16 Pro sales in Western Europe
The iPhone 16 Pro sold 26.4% fewer units in Western Europe in May 2026 than a month earlier. It has no predecessor generation that can be measured over the same post-launch window, so this page tracks month-over-month sell-through only. Figures come from Counterpoint's Western Europe carrier and retail panel.
- Latest month (May 2026)
- -26.4%MoM
- Share of Western Europe market
- Western Europe launch
- 20 Sep 2024
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Sales volume
Sell-through in Western Europe. Growth rates are open; unit volumes and share of Western Europe smartphone market require an account.
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Western Europe market |
|---|---|---|---|
| May 2026 | -26.4% | ||
| Apr 2026 | -16.0% | ||
| Mar 2026 | -8.9% |
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Questions & answers
Common questions about iPhone 16 Pro sales in Western Europe.
Are iPhone 16 Pro sales in Western Europe growing?
Volumes have fallen steadily. After a 8.9% drop in March 2026, sales fell 16.0% in April 2026 and a further 26.4% in May 2026, the most recent closed month.
When did the iPhone 16 Pro launch in Western Europe?
The iPhone 16 Pro went on sale in Western Europe on 20 September 2024.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.