Google Pixel 10 Pro XL sales in Western Europe
Over its first six months on sale in Western Europe, the Pixel 10 Pro XL sold 8.0% fewer units than the Pixel 9 Pro XL did across the same post-launch window. Sell-through figures below come from Counterpoint's Western Europe carrier and retail panel.
- vs Pixel 9 Pro XL (first 6 months)
- -8.0%
- Latest month (Jun 2026)
- -17.7%MoM
- Share of Western Europe market
- Western Europe launch
- 1 Aug 2025
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Sales volume
Sell-through in Western Europe. Growth rates are open; unit volumes and share of Western Europe smartphone market require an account.
Pixel 10 Pro XL generation comparison
The last two Pixel 10 Pro XL generations in Western Europe, measured over the same window: the first six months on sale from each model's Western Europe launch date. Growth is against the preceding generation over its own first six months.
| Model | Western Europe launch | Units (first 6 months) | YoY | Share of Western Europe market |
|---|---|---|---|---|
| Pixel 10 Pro XL | 1 Aug 2025 | -8.0% | ||
| Pixel 9 Pro XL | 1 Aug 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Western Europe market |
|---|---|---|---|
| Jun 2026 | -17.7% | ||
| May 2026 | +28.9% | ||
| Apr 2026 | -6.7% |
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Questions & answers
Common questions about Pixel 10 Pro XL sales in Western Europe.
How did Pixel 10 Pro XL sales in Western Europe compare with the Pixel 9 Pro XL?
Over its first six months on sale, the Pixel 10 Pro XL sold 8.0% fewer units in Western Europe than the Pixel 9 Pro XL did over the same post-launch window.
When did the Pixel 10 Pro XL launch in Western Europe?
The Pixel 10 Pro XL went on sale in Western Europe on 1 August 2025, in line with recent generations: the Pixel 9 Pro XL arrived on 1 August 2024.
Are Pixel 10 Pro XL sales in Western Europe still growing?
Volumes have been choppy since launch. After a 6.7% drop in April 2026, sales rebounded 28.9% in May 2026 and fell 17.7% in June 2026, the most recent closed month.
How do I see Pixel 10 Pro XL unit volumes for Western Europe?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of Western Europe smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.