Google Pixel 10 Pro XL sales in North America
Over its first six months on sale in North America, the Pixel 10 Pro XL sold 13.1% fewer units than the Pixel 9 Pro XL did across the same post-launch window. Sell-through figures below come from Counterpoint's North America carrier and retail panel.
- vs Pixel 9 Pro XL (first 6 months)
- -13.1%
- Latest month (Jun 2026)
- -27.2%MoM
- Share of North America market
- North America launch
- 1 Aug 2025
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Sales volume
Sell-through in North America. Growth rates are open; unit volumes and share of North America smartphone market require an account.
Pixel 10 Pro XL generation comparison
The last two Pixel 10 Pro XL generations in North America, measured over the same window: the first six months on sale from each model's North America launch date. Growth is against the preceding generation over its own first six months.
| Model | North America launch | Units (first 6 months) | YoY | Share of North America market |
|---|---|---|---|---|
| Pixel 10 Pro XL | 1 Aug 2025 | -13.1% | ||
| Pixel 9 Pro XL | 1 Aug 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of North America market |
|---|---|---|---|
| Jun 2026 | -27.2% | ||
| May 2026 | -44.5% | ||
| Apr 2026 | -49.5% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Pixel 10 Pro XL sales in North America.
How did Pixel 10 Pro XL sales in North America compare with the Pixel 9 Pro XL?
Over its first six months on sale, the Pixel 10 Pro XL sold 13.1% fewer units in North America than the Pixel 9 Pro XL did over the same post-launch window.
When did the Pixel 10 Pro XL launch in North America?
The Pixel 10 Pro XL went on sale in North America on 1 August 2025, in line with recent generations: the Pixel 9 Pro XL arrived on 1 August 2024.
Are Pixel 10 Pro XL sales in North America still growing?
Volumes have fallen steadily. After a steep 49.5% drop in April 2026, sales fell 44.5% in May 2026 and a further 27.2% in June 2026, the most recent closed month.
How do I see Pixel 10 Pro XL unit volumes for North America?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of North America smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.
