Apple iPhone 17 Pro sales in Brazil
Over its first six months on sale in Brazil, the iPhone 17 Pro sold 9.0% more units than the iPhone 16 Pro did across the same post-launch window. Sell-through figures below come from Counterpoint's Brazil carrier and retail panel.
- vs iPhone 16 Pro (first 6 months)
- +9.0%
- Latest month (May 2026)
- +6.4%MoM
- Share of Brazil market
- Brazil launch
- 19 Sep 2025
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Sales volume
Sell-through in Brazil. Growth rates are open; unit volumes and share of Brazil smartphone market require an account.
iPhone 17 Pro generation comparison
The last two iPhone 17 Pro generations in Brazil, measured over the same window: the first six months on sale from each model's Brazil launch date. Growth is against the preceding generation over its own first six months.
| Model | Brazil launch | Units (first 6 months) | YoY | Share of Brazil market |
|---|---|---|---|---|
| iPhone 17 Pro | 19 Sep 2025 | +9.0% | ||
| iPhone 16 Pro | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Brazil market |
|---|---|---|---|
| May 2026 | +6.4% | ||
| Apr 2026 | -17.5% | ||
| Mar 2026 | +45.1% |
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Questions & answers
Common questions about iPhone 17 Pro sales in Brazil.
When did the iPhone 17 Pro launch in Brazil?
The iPhone 17 Pro went on sale in Brazil on 19 September 2025, in line with recent generations: the iPhone 16 Pro arrived on 20 September 2024.
Are iPhone 17 Pro sales in Brazil still growing?
Volumes have been choppy since launch. After a steep 45.1% rise in March 2026, sales fell 17.5% in April 2026 and rebounded 6.4% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.