Apple iPhone 16 sales in Italy
Over its first five months on sale in Italy, the iPhone 16 sold 11.2% fewer units than the iPhone 15 did across the same post-launch window. Sell-through figures below come from Counterpoint's Italy carrier and retail panel.
- vs iPhone 15 (first 5 months)
- -11.2%
- Latest month (Jun 2026)
- +11.3%MoM
- Share of Italy market
- Italy launch
- 1 Sep 2024
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Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
iPhone generation comparison
The last two iPhone generations in Italy, measured over the same window: the first five months on sale from each model's Italy launch date. Growth is against the preceding generation over its own first five months.
| Model | Italy launch | Units (first 5 months) | YoY | Share of Italy market |
|---|---|---|---|---|
| iPhone 16 | 1 Sep 2024 | -11.2% | ||
| iPhone 15 | 1 Sep 2023 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| Jun 2026 | +11.3% | ||
| May 2026 | -5.6% | ||
| Apr 2026 | -23.0% |
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Questions & answers
Common questions about iPhone 16 sales in Italy.
When did the iPhone 16 launch in Italy?
The iPhone 16 first sold in Italy in the week of 1 September 2024, in line with recent generations: the iPhone 15 first sold in the week of 1 September 2023.
Are iPhone 16 sales in Italy still growing?
Volumes have been choppy since launch. After a steep 23.0% drop in April 2026, sales eased 5.6% in May 2026 and rebounded 11.3% in June 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.