Apple iPhone 17 sales in Brazil
Over its first six months on sale in Brazil, the iPhone 17 sold 39.5% fewer units than the iPhone 16 did across the same post-launch window. Sell-through figures below come from Counterpoint's Brazil carrier and retail panel.
- vs iPhone 16 (first 6 months)
- -39.5%
- Latest month (May 2026)
- +28.6%MoM
- Share of Brazil market
- Brazil launch
- 19 Sep 2025
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Sales volume
Sell-through in Brazil. Growth rates are open; unit volumes and share of Brazil smartphone market require an account.
iPhone generation comparison
The last two iPhone generations in Brazil, measured over the same window: the first six months on sale from each model's Brazil launch date. Growth is against the preceding generation over its own first six months.
| Model | Brazil launch | Units (first 6 months) | YoY | Share of Brazil market |
|---|---|---|---|---|
| iPhone 17 | 19 Sep 2025 | -39.5% | ||
| iPhone 16 | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Brazil market |
|---|---|---|---|
| May 2026 | +28.6% | ||
| Apr 2026 | -41.8% | ||
| Mar 2026 | +100.8% |
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Questions & answers
Common questions about iPhone 17 sales in Brazil.
When did the iPhone 17 launch in Brazil?
The iPhone 17 went on sale in Brazil on 19 September 2025, in line with recent generations: the iPhone 16 arrived on 20 September 2024.
Are iPhone 17 sales in Brazil still growing?
Volumes have been choppy since launch. After a steep 100.8% rise in March 2026, sales fell 41.8% in April 2026 and rebounded 28.6% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.