Apple iPhone 17 sales in Thailand
Over its first six months on sale in Thailand, the iPhone 17 sold 9.9% more units than the iPhone 16 did across the same post-launch window. Sell-through figures below come from Counterpoint's Thailand carrier and retail panel.
- vs iPhone 16 (first 6 months)
- +9.9%
- Latest month (May 2026)
- -42.0%MoM
- Share of Thailand market
- Thailand launch
- 19 Sep 2025
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Sales volume
Sell-through in Thailand. Growth rates are open; unit volumes and share of Thailand smartphone market require an account.
iPhone generation comparison
The last two iPhone generations in Thailand, measured over the same window: the first six months on sale from each model's Thailand launch date. Growth is against the preceding generation over its own first six months.
| Model | Thailand launch | Units (first 6 months) | YoY | Share of Thailand market |
|---|---|---|---|---|
| iPhone 17 | 19 Sep 2025 | +9.9% | ||
| iPhone 16 | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Thailand market |
|---|---|---|---|
| May 2026 | -42.0% | ||
| Apr 2026 | -3.9% | ||
| Mar 2026 | -4.9% |
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Questions & answers
Common questions about iPhone 17 sales in Thailand.
When did the iPhone 17 launch in Thailand?
The iPhone 17 went on sale in Thailand on 19 September 2025, in line with recent generations: the iPhone 16 arrived on 20 September 2024.
Are iPhone 17 sales in Thailand still growing?
Volumes have fallen steadily. After a 4.9% drop in March 2026, sales eased 3.9% in April 2026 and fell 42.0% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.