Apple iPhone 17 sales in Vietnam
Over its first six months on sale in Vietnam, the iPhone 17 sold 9.9% fewer units than the iPhone 16 did across the same post-launch window. Sell-through figures below come from Counterpoint's Vietnam carrier and retail panel.
- vs iPhone 16 (first 6 months)
- -9.9%
- Latest month (May 2026)
- -16.3%MoM
- Share of Vietnam market
- Vietnam launch
- 19 Sep 2025
Register now and get access to a complimentary report while remaining up-to-date on our research
Sales volume
Sell-through in Vietnam. Growth rates are open; unit volumes and share of Vietnam smartphone market require an account.
iPhone generation comparison
The last two iPhone generations in Vietnam, measured over the same window: the first six months on sale from each model's Vietnam launch date. Growth is against the preceding generation over its own first six months.
| Model | Vietnam launch | Units (first 6 months) | YoY | Share of Vietnam market |
|---|---|---|---|---|
| iPhone 17 | 19 Sep 2025 | -9.9% | ||
| iPhone 16 | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Vietnam market |
|---|---|---|---|
| May 2026 | -16.3% | ||
| Apr 2026 | +14.5% | ||
| Mar 2026 | +145.0% |
Industry-leading accuracy and reliability, delivered fast.
Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
Learn More
Questions & answers
Common questions about iPhone 17 sales in Vietnam.
When did the iPhone 17 launch in Vietnam?
The iPhone 17 went on sale in Vietnam on 19 September 2025, in line with recent generations: the iPhone 16 arrived on 20 September 2024.
Are iPhone 17 sales in Vietnam still growing?
Volumes have been choppy since launch. After a steep 145.0% rise in March 2026, sales added 14.5% in April 2026 and fell 16.3% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.