Apple iPhone 17 Pro Max sales in Vietnam
Over its first six months on sale in Vietnam, the iPhone 17 Pro Max sold 20.8% more units than the iPhone 16 Pro Max did across the same post-launch window. Sell-through figures below come from Counterpoint's Vietnam carrier and retail panel.
- vs iPhone 16 Pro Max (first 6 months)
- +20.8%
- Latest month (May 2026)
- +19.4%MoM
- Share of Vietnam market
- Vietnam launch
- 19 Sep 2025
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Sales volume
Sell-through in Vietnam. Growth rates are open; unit volumes and share of Vietnam smartphone market require an account.
iPhone 17 Pro Max generation comparison
The last two iPhone 17 Pro Max generations in Vietnam, measured over the same window: the first six months on sale from each model's Vietnam launch date. Growth is against the preceding generation over its own first six months.
| Model | Vietnam launch | Units (first 6 months) | YoY | Share of Vietnam market |
|---|---|---|---|---|
| iPhone 17 Pro Max | 19 Sep 2025 | +20.8% | ||
| iPhone 16 Pro Max | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Vietnam market |
|---|---|---|---|
| May 2026 | +19.4% | ||
| Apr 2026 | -2.9% | ||
| Mar 2026 | -5.2% |
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Questions & answers
Common questions about iPhone 17 Pro Max sales in Vietnam.
When did the iPhone 17 Pro Max launch in Vietnam?
The iPhone 17 Pro Max went on sale in Vietnam on 19 September 2025, in line with recent generations: the iPhone 16 Pro Max arrived on 20 September 2024.
Are iPhone 17 Pro Max sales in Vietnam still growing?
After a 5.2% drop in March 2026, sales eased 2.9% in April 2026 and rebounded 19.4% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.