Apple iPhone 17 Pro Max sales in Russia
Over its first six months on sale in Russia, the iPhone 17 Pro Max sold 27.8% more units than the iPhone 16 Pro Max did across the same post-launch window. Sell-through figures below come from Counterpoint's Russia carrier and retail panel.
- vs iPhone 16 Pro Max (first 6 months)
- +27.8%
- Latest month (May 2026)
- +75.5%MoM
- Share of Russia market
- Russia launch
- 19 Sep 2025
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Sales volume
Sell-through in Russia. Growth rates are open; unit volumes and share of Russia smartphone market require an account.
iPhone 17 Pro Max generation comparison
The last two iPhone 17 Pro Max generations in Russia, measured over the same window: the first six months on sale from each model's Russia launch date. Growth is against the preceding generation over its own first six months.
| Model | Russia launch | Units (first 6 months) | YoY | Share of Russia market |
|---|---|---|---|---|
| iPhone 17 Pro Max | 19 Sep 2025 | +27.8% | ||
| iPhone 16 Pro Max | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Russia market |
|---|---|---|---|
| May 2026 | +75.5% | ||
| Apr 2026 | -7.8% | ||
| Mar 2026 | -29.3% |
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Questions & answers
Common questions about iPhone 17 Pro Max sales in Russia.
When did the iPhone 17 Pro Max launch in Russia?
The iPhone 17 Pro Max went on sale in Russia on 19 September 2025, in line with recent generations: the iPhone 16 Pro Max arrived on 20 September 2024.
Are iPhone 17 Pro Max sales in Russia still growing?
Volumes have been choppy since launch. After a steep 29.3% drop in March 2026, sales eased 7.8% in April 2026 and rebounded 75.5% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.