Apple iPhone 17 Pro Max sales in South Korea
Over its first six months on sale in South Korea, the iPhone 17 Pro Max sold 20.8% more units than the iPhone 16 Pro Max did across the same post-launch window. Sell-through figures below come from Counterpoint's South Korea carrier and retail panel.
- vs iPhone 16 Pro Max (first 6 months)
- +20.8%
- Latest month (May 2026)
- +0.1%MoM
- Share of South Korea market
- South Korea launch
- 19 Sep 2025
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Sales volume
Sell-through in South Korea. Growth rates are open; unit volumes and share of South Korea smartphone market require an account.
iPhone 17 Pro Max generation comparison
The last two iPhone 17 Pro Max generations in South Korea, measured over the same window: the first six months on sale from each model's South Korea launch date. Growth is against the preceding generation over its own first six months.
| Model | South Korea launch | Units (first 6 months) | YoY | Share of South Korea market |
|---|---|---|---|---|
| iPhone 17 Pro Max | 19 Sep 2025 | +20.8% | ||
| iPhone 16 Pro Max | 20 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of South Korea market |
|---|---|---|---|
| May 2026 | +0.1% | ||
| Apr 2026 | -17.2% | ||
| Mar 2026 | -5.5% |
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Questions & answers
Common questions about iPhone 17 Pro Max sales in South Korea.
When did the iPhone 17 Pro Max launch in South Korea?
The iPhone 17 Pro Max went on sale in South Korea on 19 September 2025, in line with recent generations: the iPhone 16 Pro Max arrived on 20 September 2024.
Are iPhone 17 Pro Max sales in South Korea still growing?
After a 5.5% drop in March 2026, sales fell 17.2% in April 2026 and rebounded 0.1% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.