Apple iPhone 17 Pro Max sales in the Netherlands
The iPhone 17 Pro Max sold 9.9% fewer units in the Netherlands in January 2026 than a month earlier. It has no predecessor generation that can be measured over the same post-launch window, so this page tracks month-over-month sell-through only. Figures come from Counterpoint's Netherlands carrier and retail panel.
- Latest month (Jan 2026)
- -9.9%MoM
- Share of Netherlands market
- Netherlands launch
- 19 Sep 2025
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Sales volume
Sell-through in the Netherlands. Growth rates are open; unit volumes and share of the Netherlands smartphone market require an account.
Monthly sales
The three most recent closed months. Data through Jan 2026 · updated periodically.
| Month | Units | MoM | Share of Netherlands market |
|---|---|---|---|
| Jan 2026 | -9.9% | ||
| Dec 2025 | +30.0% | ||
| Nov 2025 | +12.5% |
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Questions & answers
Common questions about iPhone 17 Pro Max sales in the Netherlands.
Are iPhone 17 Pro Max sales in the Netherlands growing?
Volumes have been choppy since launch. After a 12.5% rise in November 2025, sales added 30.0% in December 2025 and eased 9.9% in January 2026, the most recent closed month.
When did the iPhone 17 Pro Max launch in the Netherlands?
The iPhone 17 Pro Max went on sale in the Netherlands on 19 September 2025.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.