Samsung Galaxy S25 sales in Italy
Over its first five months on sale in Italy, the Galaxy S25 sold 100.5% more units than the Galaxy S24 did across the same post-launch window, extending the S24's generational gain. Sell-through figures below come from Counterpoint's Italy carrier and retail panel.
- vs Galaxy S24 (first 5 months)
- +100.5%
- Latest month (Jun 2026)
- -15.8%MoM
- Share of Italy market
- Italy launch
- 1 Feb 2025
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Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
Galaxy S generation comparison
The last three Galaxy S generations in Italy, measured over the same window: the first five months on sale from each model's Italy launch date. Growth is against the preceding generation over its own first five months.
| Model | Italy launch | Units (first 5 months) | YoY | Share of Italy market |
|---|---|---|---|---|
| Galaxy S25 | 1 Feb 2025 | +100.5% | ||
| Galaxy S24 | 1 Jan 2024 | +77.4% | ||
| Galaxy S23 | 1 Mar 2023 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| Jun 2026 | -15.8% | ||
| May 2026 | -26.4% | ||
| Apr 2026 | -29.9% |
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Questions & answers
Common questions about Galaxy S25 sales in Italy.
When did the Galaxy S25 launch in Italy?
The Galaxy S25 first sold in Italy in the week of 1 February 2025, roughly a month later in the calendar than recent generations: the S24 first sold in the week of 1 January 2024 and the S23 first sold in the week of 1 March 2023.
Are Galaxy S25 sales in Italy still growing?
Volumes have fallen steadily. After a steep 29.9% drop in April 2026, sales fell 26.4% in May 2026 and a further 15.8% in June 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.