Samsung Galaxy S25 sales in Eastern Europe

Over its first six months on sale in Eastern Europe, the Galaxy S25 sold 50.4% fewer units than the Galaxy S24 did across the same post-launch window. Sell-through figures below come from Counterpoint's Eastern Europe carrier and retail panel.

Sell-through unitsCarrier + retail panel
vs Galaxy S24 (first 6 months)
-50.4%
Latest month (May 2026)
-18.3%MoM
Share of Eastern Europe market
Eastern Europe launch
7 Feb 2025
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Sales volume

Sell-through in Eastern Europe. Growth rates are open; unit volumes and share of Eastern Europe smartphone market require an account.

Galaxy S generation comparison

The last two Galaxy S generations in Eastern Europe, measured over the same window: the first six months on sale from each model's Eastern Europe launch date. Growth is against the preceding generation over its own first six months.

ModelEastern Europe launchUnits (first 6 months)YoYShare of Eastern Europe market
Galaxy S257 Feb 2025-50.4%
Galaxy S2431 Jan 2024—

Monthly sales

The three most recent closed months. Data through May 2026 · updated periodically.

MonthUnitsMoMShare of Eastern Europe market
May 2026-18.3%
Apr 2026-15.0%
Mar 2026-21.8%
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.

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Questions & answers

Common questions about Galaxy S25 sales in Eastern Europe.

When did the Galaxy S25 launch in Eastern Europe?

The Galaxy S25 went on sale in Eastern Europe on 7 February 2025, roughly a month later in the calendar than recent generations: the S24 arrived on 31 January 2024.

Are Galaxy S25 sales in Eastern Europe still growing?

Volumes have fallen steadily. After a steep 21.8% drop in March 2026, sales fell 15.0% in April 2026 and a further 18.3% in May 2026, the most recent closed month.

Talk to us about Eastern Europe · Samsung · Galaxy S25

Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.

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