Samsung Galaxy S25 sales in North America
Over its first six months on sale in North America, the Galaxy S25 sold 6.5% more units than the Galaxy S24 did across the same post-launch window. Sell-through figures below come from Counterpoint's North America carrier and retail panel.
- vs Galaxy S24 (first 6 months)
- +6.5%
- Latest month (May 2026)
- -2.7%MoM
- Share of North America market
- North America launch
- 7 Feb 2025
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Sales volume
Sell-through in North America. Growth rates are open; unit volumes and share of North America smartphone market require an account.
Galaxy S generation comparison
The last two Galaxy S generations in North America, measured over the same window: the first six months on sale from each model's North America launch date. Growth is against the preceding generation over its own first six months.
| Model | North America launch | Units (first 6 months) | YoY | Share of North America market |
|---|---|---|---|---|
| Galaxy S25 | 7 Feb 2025 | +6.5% | ||
| Galaxy S24 | 31 Jan 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of North America market |
|---|---|---|---|
| May 2026 | -2.7% | ||
| Apr 2026 | -23.0% | ||
| Mar 2026 | -33.0% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Galaxy S25 sales in North America.
When did the Galaxy S25 launch in North America?
The Galaxy S25 went on sale in North America on 7 February 2025, roughly a month later in the calendar than recent generations: the S24 arrived on 31 January 2024.
Are Galaxy S25 sales in North America still growing?
Volumes have fallen steadily. After a steep 33.0% drop in March 2026, sales fell 23.0% in April 2026 and eased 2.7% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.
