Sony Xperia 10 VII sales in Japan
Over its first six months on sale in Japan, the Xperia 10 VII sold 25.0% fewer units than the Xperia 10 VI did across the same post-launch window. Sell-through figures below come from Counterpoint's JP carrier and retail panel.
- vs Xperia 10 VI (first 6 months)
- -25.0%
- Latest month (Jun 2026)
- -57.9%MoM
- Share of Japan market
- Japan launch
- 1 Sep 2025
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
Xperia 10 VII generation comparison
The last two Xperia 10 VII generations in Japan, measured over the same window: the first six months on sale from each model's Japan launch date. Growth is against the preceding generation over its own first six months.
| Model | Japan launch | Units (first 6 months) | YoY | Share of Japan market |
|---|---|---|---|---|
| Xperia 10 VII | 1 Sep 2025 | -25.0% | ||
| Xperia 10 VI | 1 Jun 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| Jun 2026 | -57.9% | ||
| May 2026 | -2.6% | ||
| Apr 2026 | -28.8% |
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Questions & answers
Common questions about Xperia 10 VII sales in Japan.
How did Xperia 10 VII sales in the JP compare with the Xperia 10 VI?
Over its first six months on sale, the Xperia 10 VII sold 25.0% fewer units in Japan than the Xperia 10 VI did over the same post-launch window.
When did the Xperia 10 VII launch in Japan?
The Xperia 10 VII went on sale in Japan on 1 September 2025, roughly 3 months later in the calendar than recent generations: the Xperia 10 VI arrived on 1 June 2024.
Are Xperia 10 VII sales in the JP still growing?
Volumes have fallen steadily. After a steep 28.8% drop in April 2026, sales eased 2.6% in May 2026 and fell 57.9% in June 2026, the most recent closed month.
How do I see Xperia 10 VII unit volumes for the JP?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the JP smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.