Sony Xperia 1 VII sales in Japan
Over its first six months on sale in Japan, the Xperia 1 VII sold 20.4% fewer units than the Xperia 1 VI did across the same post-launch window. Sell-through figures below come from Counterpoint's JP carrier and retail panel.
- vs Xperia 1 VI (first 6 months)
- -20.4%
- Latest month (Jun 2026)
- -89.8%MoM
- Share of Japan market
- Japan launch
- 1 May 2025
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
Xperia 1 VII generation comparison
The last two Xperia 1 VII generations in Japan, measured over the same window: the first six months on sale from each model's Japan launch date. Growth is against the preceding generation over its own first six months.
| Model | Japan launch | Units (first 6 months) | YoY | Share of Japan market |
|---|---|---|---|---|
| Xperia 1 VII | 1 May 2025 | -20.4% | ||
| Xperia 1 VI | 1 May 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| Jun 2026 | -89.8% | ||
| May 2026 | +206.7% | ||
| Apr 2026 | -37.0% |
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Questions & answers
Common questions about Xperia 1 VII sales in Japan.
How did Xperia 1 VII sales in the JP compare with the Xperia 1 VI?
Over its first six months on sale, the Xperia 1 VII sold 20.4% fewer units in Japan than the Xperia 1 VI did over the same post-launch window.
When did the Xperia 1 VII launch in Japan?
The Xperia 1 VII went on sale in Japan on 1 May 2025, in line with recent generations: the Xperia 1 VI arrived on 1 May 2024.
Are Xperia 1 VII sales in the JP still growing?
Volumes have been choppy since launch. After a steep 37.0% drop in April 2026, sales rebounded 206.7% in May 2026 and fell 89.8% in June 2026, the most recent closed month.
How do I see Xperia 1 VII unit volumes for the JP?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the JP smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.