Samsung Galaxy S25 Ultra sales in Thailand
Over its first six months on sale in Thailand, the Galaxy S25 Ultra sold 21.9% more units than the Galaxy S24 Ultra did across the same post-launch window. Sell-through figures below come from Counterpoint's Thailand carrier and retail panel.
- vs Galaxy S24 Ultra (first 6 months)
- +21.9%
- Latest month (May 2026)
- +98.7%MoM
- Share of Thailand market
- Thailand launch
- 7 Feb 2025
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Sales volume
Sell-through in Thailand. Growth rates are open; unit volumes and share of Thailand smartphone market require an account.
Galaxy S25 Ultra generation comparison
The last two Galaxy S25 Ultra generations in Thailand, measured over the same window: the first six months on sale from each model's Thailand launch date. Growth is against the preceding generation over its own first six months.
| Model | Thailand launch | Units (first 6 months) | YoY | Share of Thailand market |
|---|---|---|---|---|
| Galaxy S25 Ultra | 7 Feb 2025 | +21.9% | ||
| Galaxy S24 Ultra | 31 Jan 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Thailand market |
|---|---|---|---|
| May 2026 | +98.7% | ||
| Apr 2026 | +234.4% | ||
| Mar 2026 | -39.8% |
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Questions & answers
Common questions about Galaxy S25 Ultra sales in Thailand.
When did the Galaxy S25 Ultra launch in Thailand?
The Galaxy S25 Ultra went on sale in Thailand on 7 February 2025, roughly a month later in the calendar than recent generations: the S24 Ultra arrived on 31 January 2024.
Are Galaxy S25 Ultra sales in Thailand still growing?
Volumes have been choppy since launch. After a steep 39.8% drop in March 2026, sales rebounded 234.4% in April 2026 and added 98.7% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.