Samsung Galaxy S25 Ultra sales in Italy
Over its first six months on sale in Italy, the Galaxy S25 Ultra sold 22.7% fewer units than the Galaxy S24 Ultra did across the same post-launch window. Sell-through figures below come from Counterpoint's Italy carrier and retail panel.
- vs Galaxy S24 Ultra (first 6 months)
- -22.7%
- Latest month (May 2026)
- -31.7%MoM
- Share of Italy market
- Italy launch
- 7 Feb 2025
Register now and get access to a complimentary report while remaining up-to-date on our research
Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
Galaxy S25 Ultra generation comparison
The last two Galaxy S25 Ultra generations in Italy, measured over the same window: the first six months on sale from each model's Italy launch date. Growth is against the preceding generation over its own first six months.
| Model | Italy launch | Units (first 6 months) | YoY | Share of Italy market |
|---|---|---|---|---|
| Galaxy S25 Ultra | 7 Feb 2025 | -22.7% | ||
| Galaxy S24 Ultra | 31 Jan 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| May 2026 | -31.7% | ||
| Apr 2026 | -10.2% | ||
| Mar 2026 | -38.9% |
Industry-leading accuracy and reliability, delivered fast.
Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
Learn More
Questions & answers
Common questions about Galaxy S25 Ultra sales in Italy.
When did the Galaxy S25 Ultra launch in Italy?
The Galaxy S25 Ultra went on sale in Italy on 7 February 2025, roughly a month later in the calendar than recent generations: the S24 Ultra arrived on 31 January 2024.
Are Galaxy S25 Ultra sales in Italy still growing?
Volumes have fallen steadily. After a steep 38.9% drop in March 2026, sales fell 10.2% in April 2026 and a further 31.7% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.