Apple iPhone Air sales in Japan
The iPhone Air sold 241.5% more units in Japan in May 2026 than a month earlier. It has no predecessor generation that can be measured over the same post-launch window, so this page tracks month-over-month sell-through only. Figures come from Counterpoint's Japan carrier and retail panel.
- Latest month (May 2026)
- +241.5%MoM
- Share of Japan market
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| May 2026 | +241.5% | ||
| Apr 2026 | -27.3% | ||
| Mar 2026 | -6.4% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about iPhone Air sales in Japan.
Are iPhone Air sales in Japan growing?
Volumes have been choppy since launch. After a 6.4% drop in March 2026, sales fell 27.3% in April 2026 and rebounded 241.5% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.