OPPO Reno 14 sales in Thailand
Over its first six months on sale in Thailand, the Reno 14 sold 139.8% more units than the Reno 13 did across the same post-launch window. Sell-through figures below come from Counterpoint's TH carrier and retail panel.
- vs Reno 13 (first 6 months)
- +139.8%
- Latest month (Jun 2026)
- +4.4%MoM
- Share of Thailand market
- Thailand launch
- 1 May 2025
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Sales volume
Sell-through in Thailand. Growth rates are open; unit volumes and share of Thailand smartphone market require an account.
Reno generation comparison
The last two Reno generations in Thailand, measured over the same window: the first six months on sale from each model's Thailand launch date. Growth is against the preceding generation over its own first six months.
| Model | Thailand launch | Units (first 6 months) | YoY | Share of Thailand market |
|---|---|---|---|---|
| Reno 14 | 1 May 2025 | +139.8% | ||
| Reno 13 | 1 Nov 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Thailand market |
|---|---|---|---|
| Jun 2026 | +4.4% | ||
| May 2026 | +71.7% | ||
| Apr 2026 | -40.0% |
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Questions & answers
Common questions about Reno 14 sales in Thailand.
How did Reno 14 sales in the TH compare with the Reno 13?
Over its first six months on sale, the Reno 14 sold 139.8% more units in Thailand than the Reno 13 did over the same post-launch window.
When did the Reno 14 launch in Thailand?
The Reno 14 went on sale in Thailand on 1 May 2025, roughly 6 months earlier in the calendar than recent generations: the Reno 13 arrived on 1 November 2024.
Are Reno 14 sales in the TH still growing?
Volumes have been choppy since launch. After a steep 40.0% drop in April 2026, sales rebounded 71.7% in May 2026 and added 4.4% in June 2026, the most recent closed month.
How do I see Reno 14 unit volumes for the TH?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the TH smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.