Sharp Aquos R10 sales in Japan
Over its first six months on sale in Japan, the Aquos R10 sold 32.9% fewer units than the Aquos R9 did across the same post-launch window. Sell-through figures below come from Counterpoint's JP carrier and retail panel.
- vs Aquos R9 (first 6 months)
- -32.9%
- Latest month (Jun 2026)
- -45.3%MoM
- Share of Japan market
- Japan launch
- 1 Jul 2025
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Sales volume
Sell-through in Japan. Growth rates are open; unit volumes and share of Japan smartphone market require an account.
Aquos R generation comparison
The last two Aquos R generations in Japan, measured over the same window: the first six months on sale from each model's Japan launch date. Growth is against the preceding generation over its own first six months.
| Model | Japan launch | Units (first 6 months) | YoY | Share of Japan market |
|---|---|---|---|---|
| Aquos R10 | 1 Jul 2025 | -32.9% | ||
| Aquos R9 | 1 Jul 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Japan market |
|---|---|---|---|
| Jun 2026 | -45.3% | ||
| May 2026 | -47.5% | ||
| Apr 2026 | +103.3% |
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Questions & answers
Common questions about Aquos R10 sales in Japan.
How did Aquos R10 sales in the JP compare with the Aquos R9?
Over its first six months on sale, the Aquos R10 sold 32.9% fewer units in Japan than the Aquos R9 did over the same post-launch window.
When did the Aquos R10 launch in Japan?
The Aquos R10 went on sale in Japan on 1 July 2025, in line with recent generations: the R9 arrived on 1 July 2024.
Are Aquos R10 sales in the JP still growing?
Volumes have been choppy since launch. After a steep 103.3% rise in April 2026, sales fell 47.5% in May 2026 and a further 45.3% in June 2026, the most recent closed month.
How do I see Aquos R10 unit volumes for the JP?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the JP smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.