Samsung Galaxy S26 Ultra sales in Italy
The Galaxy S26 Ultra sold 22.6% fewer units in Italy in June 2026 than a month earlier. It has no predecessor generation that can be measured over the same post-launch window, so this page tracks month-over-month sell-through only. Figures come from Counterpoint's IT carrier and retail panel.
- Latest month (Jun 2026)
- -22.6%MoM
- Share of Italy market
- Italy launch
- 11 Mar 2026
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Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| Jun 2026 | -22.6% | ||
| May 2026 | -17.7% | ||
| Apr 2026 | +3.6% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Galaxy S26 Ultra sales in Italy.
Are Galaxy S26 Ultra sales in the IT growing?
Volumes have been choppy since launch. After a 3.6% rise in April 2026, sales fell 17.7% in May 2026 and a further 22.6% in June 2026, the most recent closed month.
When did the Galaxy S26 Ultra launch in Italy?
The Galaxy S26 Ultra went on sale in Italy on 11 March 2026.
Why is there no generation comparison for the Galaxy S26 Ultra?
The Galaxy S26 Ultra has no predecessor generation that can be measured over the same post-launch window — either the model does not sit in a numbered series, or its predecessor launched before the panel history used here begins. Comparing it against a partial window would overstate the result, so this page shows month-over-month growth only.
How do I see Galaxy S26 Ultra unit volumes for the IT?
Month-over-month growth rates are open on this page. Unit volumes and share of the IT smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.