Samsung Galaxy S26 sales in Italy
Over its first four months on sale in Italy, the Galaxy S26 sold 33.4% fewer units than the Galaxy S25 did across the same post-launch window, giving back the S25's generational gain. Sell-through figures below come from Counterpoint's Italy carrier and retail panel.
- vs Galaxy S25 (first 4 months)
- -33.4%
- Latest month (Jun 2026)
- -33.8%MoM
- Share of Italy market
- Italy launch
- 1 Mar 2026
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Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
Galaxy S generation comparison
The last four Galaxy S generations in Italy, measured over the same window: the first four months on sale from each model's Italy launch date. Growth is against the preceding generation over its own first four months.
| Model | Italy launch | Units (first 4 months) | YoY | Share of Italy market |
|---|---|---|---|---|
| Galaxy S26 | 1 Mar 2026 | -33.4% | ||
| Galaxy S25 | 1 Feb 2025 | +91.8% | ||
| Galaxy S24 | 1 Jan 2024 | +84.3% | ||
| Galaxy S23 | 1 Mar 2023 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| Jun 2026 | -33.8% | ||
| May 2026 | +17.4% | ||
| Apr 2026 | +11.8% |
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Questions & answers
Common questions about Galaxy S26 sales in Italy.
When did the Galaxy S26 launch in Italy?
The Galaxy S26 first sold in Italy in the week of 1 March 2026, roughly a month later in the calendar than recent generations: the S25 first sold in the week of 1 February 2025 and the S24 first sold in the week of 1 January 2024.
Are Galaxy S26 sales in Italy still growing?
Volumes have been choppy since launch. After a 11.8% rise in April 2026, sales added 17.4% in May 2026 and fell 33.8% in June 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.