Samsung Galaxy S25 Plus sales in Italy
Over its first six months on sale in Italy, the Galaxy S25 Plus sold 18.6% more units than the Galaxy S24 Plus did across the same post-launch window. Sell-through figures below come from Counterpoint's Italy carrier and retail panel.
- vs Galaxy S24 Plus (first 6 months)
- +18.6%
- Latest month (May 2026)
- -10.0%MoM
- Share of Italy market
- Italy launch
- 7 Feb 2025
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Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
Galaxy S25 Plus generation comparison
The last two Galaxy S25 Plus generations in Italy, measured over the same window: the first six months on sale from each model's Italy launch date. Growth is against the preceding generation over its own first six months.
| Model | Italy launch | Units (first 6 months) | YoY | Share of Italy market |
|---|---|---|---|---|
| Galaxy S25 Plus | 7 Feb 2025 | +18.6% | ||
| Galaxy S24 Plus | 31 Jan 2024 | — |
Monthly sales
The three most recent closed months. Data through May 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| May 2026 | -10.0% | ||
| Apr 2026 | -16.6% | ||
| Mar 2026 | -23.9% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Galaxy S25 Plus sales in Italy.
When did the Galaxy S25 Plus launch in Italy?
The Galaxy S25 Plus went on sale in Italy on 7 February 2025, roughly a month later in the calendar than recent generations: the S24 Plus arrived on 31 January 2024.
Are Galaxy S25 Plus sales in Italy still growing?
Volumes have fallen steadily. After a steep 23.9% drop in March 2026, sales fell 16.6% in April 2026 and a further 10.0% in May 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.
