Samsung Galaxy S24 sales in Italy
Over its first five months on sale in Italy, the Galaxy S24 sold 77.4% more units than the Galaxy S23 did across the same post-launch window. Sell-through figures below come from Counterpoint's Italy carrier and retail panel.
- vs Galaxy S23 (first 5 months)
- +77.4%
- Latest month (Jun 2026)
- -36.5%MoM
- Share of Italy market
- Italy launch
- 1 Jan 2024
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Sales volume
Sell-through in Italy. Growth rates are open; unit volumes and share of Italy smartphone market require an account.
Galaxy S generation comparison
The last two Galaxy S generations in Italy, measured over the same window: the first five months on sale from each model's Italy launch date. Growth is against the preceding generation over its own first five months.
| Model | Italy launch | Units (first 5 months) | YoY | Share of Italy market |
|---|---|---|---|---|
| Galaxy S24 | 1 Jan 2024 | +77.4% | ||
| Galaxy S23 | 1 Mar 2023 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Italy market |
|---|---|---|---|
| Jun 2026 | -36.5% | ||
| May 2026 | -39.6% | ||
| Apr 2026 | +2.4% |
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Questions & answers
Common questions about Galaxy S24 sales in Italy.
When did the Galaxy S24 launch in Italy?
The Galaxy S24 first sold in Italy in the week of 1 January 2024, roughly 2 months earlier in the calendar than recent generations: the S23 first sold in the week of 1 March 2023.
Are Galaxy S24 sales in Italy still growing?
Volumes have been choppy since launch. After a 2.4% rise in April 2026, sales fell 39.6% in May 2026 and a further 36.5% in June 2026, the most recent closed month.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.