vivo V60 Lite sales in Malaysia
Over its first six months on sale in Malaysia, the vivo V60 Lite sold 18.7% fewer units than the vivo V50 Lite did across the same post-launch window, giving back the Lite's generational gain. Sell-through figures below come from Counterpoint's MY carrier and retail panel.
- vs vivo V50 Lite (first 6 months)
- -18.7%
- Latest month (Jun 2026)
- -57.7%MoM
- Share of Malaysia market
- Malaysia launch
- 1 Sep 2025
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Sales volume
Sell-through in Malaysia. Growth rates are open; unit volumes and share of Malaysia smartphone market require an account.
vivo V60 Lite generation comparison
The last three vivo V60 Lite generations in Malaysia, measured over the same window: the first six months on sale from each model's Malaysia launch date. Growth is against the preceding generation over its own first six months.
| Model | Malaysia launch | Units (first 6 months) | YoY | Share of Malaysia market |
|---|---|---|---|---|
| vivo V60 Lite | 1 Sep 2025 | -18.7% | ||
| vivo V50 Lite | 1 Mar 2025 | +10.4% | ||
| vivo V40 Lite | 1 Oct 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of Malaysia market |
|---|---|---|---|
| Jun 2026 | -57.7% | ||
| May 2026 | +7.5% | ||
| Apr 2026 | -53.9% |
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Questions & answers
Common questions about vivo V60 Lite sales in Malaysia.
How did vivo V60 Lite sales in the MY compare with the vivo V50 Lite?
Over its first six months on sale, the vivo V60 Lite sold 18.7% fewer units in Malaysia than the vivo V50 Lite did over the same post-launch window. It gives back the Lite's 10.4% gain.
When did the vivo V60 Lite launch in Malaysia?
The vivo V60 Lite went on sale in Malaysia on 1 September 2025, roughly 6 months later in the calendar than recent generations: the Lite arrived on 1 March 2025 and the Lite arrived on 1 October 2024.
Are vivo V60 Lite sales in the MY still growing?
Volumes have been choppy since launch. After a steep 53.9% drop in April 2026, sales rebounded 7.5% in May 2026 and fell 57.7% in June 2026, the most recent closed month.
How do I see vivo V60 Lite unit volumes for the MY?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the MY smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.