Honor Play 70 Plus sales in China

Over its first six months on sale in China, the Play 70 Plus sold 0.1% fewer units than the Play 60 Plus did across the same post-launch window. Sell-through figures below come from Counterpoint's CN carrier and retail panel.

Sell-through unitsCarrier + retail panel
vs Play 60 Plus (first 6 months)
-0.1%
Latest month (Jun 2026)
-17.7%MoM
Share of China market
China launch
1 Aug 2025
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Sales volume

Sell-through in China. Growth rates are open; unit volumes and share of China smartphone market require an account.

Play 70 Plus generation comparison

The last two Play 70 Plus generations in China, measured over the same window: the first six months on sale from each model's China launch date. Growth is against the preceding generation over its own first six months.

ModelChina launchUnits (first 6 months)YoYShare of China market
Play 70 Plus1 Aug 2025-0.1%
Play 60 Plus1 Jun 2024—

Monthly sales

The three most recent closed months. Data through Jun 2026 · updated periodically.

MonthUnitsMoMShare of China market
Jun 2026-17.7%
May 2026-3.8%
Apr 2026-54.3%
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.

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Questions & answers

Common questions about Play 70 Plus sales in China.

How did Play 70 Plus sales in the CN compare with the Play 60 Plus?

Over its first six months on sale, the Play 70 Plus sold 0.1% fewer units in China than the Play 60 Plus did over the same post-launch window.

When did the Play 70 Plus launch in China?

The Play 70 Plus went on sale in China on 1 August 2025, roughly 2 months later in the calendar than recent generations: the Play 60 Plus arrived on 1 June 2024.

Are Play 70 Plus sales in the CN still growing?

Volumes have fallen steadily. After a steep 54.3% drop in April 2026, sales eased 3.8% in May 2026 and fell 17.7% in June 2026, the most recent closed month.

How do I see Play 70 Plus unit volumes for the CN?

Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the CN smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.

What is the difference between sell-in and sell-through?

Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.

Talk to us about China · Honor · Play 70 Plus

Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.

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