Honor Play 10t sales in China
Over its first six months on sale in China, the Play 10t sold 44.5% fewer units than the Play 9t did across the same post-launch window. Sell-through figures below come from Counterpoint's CN carrier and retail panel.
- vs Play 9t (first 6 months)
- -44.5%
- Latest month (Jun 2026)
- +15.8%MoM
- Share of China market
- China launch
- 1 Sep 2025
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Sales volume
Sell-through in China. Growth rates are open; unit volumes and share of China smartphone market require an account.
Play 10t generation comparison
The last two Play 10t generations in China, measured over the same window: the first six months on sale from each model's China launch date. Growth is against the preceding generation over its own first six months.
| Model | China launch | Units (first 6 months) | YoY | Share of China market |
|---|---|---|---|---|
| Play 10t | 1 Sep 2025 | -44.5% | ||
| Play 9t | 1 Sep 2024 | — |
Monthly sales
The three most recent closed months. Data through Jun 2026 · updated periodically.
| Month | Units | MoM | Share of China market |
|---|---|---|---|
| Jun 2026 | +15.8% | ||
| May 2026 | +9.9% | ||
| Apr 2026 | +6.9% |
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Our data helps clients make better decisions, backed by analysts with deep and diverse experience across the industry who are available to answer questions directly. The numbers here track actual sell-through, what consumers bought, not what vendors shipped to channel, and that distinction is what our clients tell us sets the data apart.
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Questions & answers
Common questions about Play 10t sales in China.
How did Play 10t sales in the CN compare with the Play 9t?
Over its first six months on sale, the Play 10t sold 44.5% fewer units in China than the Play 9t did over the same post-launch window.
When did the Play 10t launch in China?
The Play 10t went on sale in China on 1 September 2025, in line with recent generations: the 9t arrived on 1 September 2024.
Are Play 10t sales in the CN still growing?
Volumes have grown steadily. After a 6.9% rise in April 2026, sales added 9.9% in May 2026 and a further 15.8% in June 2026, the most recent closed month.
How do I see Play 10t unit volumes for the CN?
Month-over-month and generation-over-generation growth rates are open on this page. Unit volumes and share of the CN smartphone market require a Counterpoint account. The current quarter's weekly detail requires a subscription.
What is the difference between sell-in and sell-through?
Sell-in counts units shipped from the vendor to channel partners. Sell-through counts units actually purchased by consumers. All figures on this page are sell-through.
Full sell-through history for this model in this market: unit volumes, market share, the current quarter's weekly detail, with Excel export.